Design/Art Director based in Brooklyn with 15+ years in branding, news and digital media, and building creative in-house teams. I’ve led rebrands and large-scale identity systems, hired and mentored designers, and set up scalable processes so creative work actually ships. Leading the NowThis creative team (supporting content that reaches 2.5B monthly views), directing identity work with Co:Collective for Google Notes, and building scalable identities and brand playbooks with Riot Games. I’ve also led a Verizon rebrand while at Siegel+Gale, headed design at Genius, supported Pinterest Academy e-learning across cross-functional teams and agencies, and crafted a new identities for tech companies and non-profits like Bronx Documentary Center. I care about thoughtful systems, creative momentum, and teams that collaborate well.