Hector Silva


Email
Google + Co:Collective
While freelancing for Co:Collective, I conceptualized and translated product strategy into a deployable visual identity
for Google Notes—an experiment in Search Labs for creators.
I worked cross-functionally with Product, Brand, and PMM to explore and pitch multiple routes, leveraging existing Google brand elements for coherence. From this, we developed the shapes “nesting” concept—an extensible motif representing people connecting by sharing unique experiences to help others find what they’re searching for on Google. I delivered a systemized kit—foundations, components and patterns—with implementation guidance for marketing, and co-marketing, ensuring audience relevance and seamless integration across Google’s brand surfaces.

July 2023

Role

Design Director





©2025Hector Silva - Design DirectorLet’s create together