I’m Héctor Silva, a Design/Art Director based in Brooklyn with 15+ years in branding, news and digital media, and building strong in-house teams. I’ve led rebrands and large-scale identity systems, hired and mentored designers, and set up clear processes so creative work actually ships. Leading the NowThis creative team (supporting content that reaches 2.5B monthly views), directing identity work with Co:Collective for a new Google product (Notes), and building scalable brand playbooks with Riot Games. I’ve also led a Verizon rebrand while at Siegel+Gale, headed design at Genius, supported Pinterest Academy e-learning across cross-functional teams and agencies, and crafted a new identities for tech companies and non-profits like Bronx Documentary Center. I care about thoughtful systems, creative momentum, and teams that collaborate well.
Has worked with:
We Are Bulletproof
Pinterest
Google
Freeform
Riot Games
Anomaly
NowThis News
Verizon
Birchbox
Tribeca Film Institute and Festival
Fossil
Swatch
Diesel
Bronx Documentary Center
Montblanc
Mandela Foundation
Has worked with:
We Are Bulletproof
Freeform
Riot Games
Anomaly
NowThis News
Verizon
Birchbox
Tribeca Film Institute and Festival
Fossil
Swatch
Diesel
Bronx Documentary Center
Montblanc
Mandela Foundation
El Comal LLC
hektorsilvastudio@gmail.com
The Pencil Factory
61 Greenpoint Ave.
Brooklyn, NY 11222
hektorsilvastudio@gmail.com
The Pencil Factory
61 Greenpoint Ave.
Brooklyn, NY 11222
NowThis creates news content for the social, mobile generation by informing its audience about what's happening and important in the world right now. NowThis is the #1 video news brand on social. With 2.5 billion monthly views NowThis needed to consolidate all their content in one cohesive GFX package that built on the iconic brand and solved issues involved with online content generation and production.
Working with the internal design team we set out to create a comprehsensibe GFX toolkit that leverage the current NowThis brand. The GFXs needed to be built cleanly and be multi-use and multi-platform, with After Effects-to-Premiere integration, that could be easily passed to editors and producers. Ultimately we built custom scripts and innovative tools that leveraged the Adobe "Essential Graphics" system, and could be completely handled and updated within Premiere interface. This gave complete control to editors , eliminating the need for After Effects artists to update and modify graphics.
Original Content
While expanding the current brand we worked with writers, editors, producers and journalist to develop unique branded shows/content. In doing so, we were tasked in desigining the visual identity of each show that went from simple logos, lowerthirds and transitions, to designing robust GFX packages and toolkits.
While expanding the current brand we worked with writers, editors, producers and journalist to develop unique branded shows/content. In doing so, we were tasked in desigining the visual identity of each show that went from simple logos, lowerthirds and transitions, to designing robust GFX packages and toolkits.
Wrongful Conviction![]()
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Legendary![]()
Team
Aaron Fernandez - Animation and Code
Linda Shirar - Animation and Code
Chris Carfolite - Senior Digital Designer
Idil Gözde - Motion Design Lead
Hector Silva - Art Director
Aaron Fernandez - Animation and Code
Linda Shirar - Animation and Code
Chris Carfolite - Senior Digital Designer
Idil Gözde - Motion Design Lead
Hector Silva - Art Director
Identity for The Bronx Documentary Center (BDC) a non-profit gallery and educational space. Our mission is to share photography, film and new media with underserved Bronx communities and the cultural community at large. We use these mediums to foster dialogue around contemporary local, national and global issues
Role:
Designer/Art Direction
An ongoing project to create a series of posters that speaks
to the experiences I had while growing up in the Mexico-US border.