NowThis creates news content for the social, mobile generation by informing its audience abou what's happening and important in the world right now. NowThis is the #1 video news brand on social. With 2.5 billion monthly views NowThis needed to consolidate all their content in one cohesive GFX package that built on the iconic brand and solved issues involved with online content generation and production.
One of the big challenges was to make sure these toolkits were future proof structurally. They needed be built cleanly and be multi-use and multi-platform, with After Effects-to-Premiere integration, that could be easily passed to editors and producers. Ultimately we built custom scripts and innovative tools that leveraged the Adobe "Essential Graphics" system, and could be completely handled and updated within Premiere interface. This gave complete control to editors , eliminating the need for After Effects artists to update and modify graphics.
Aaron Fernandez - Animation and Code
Linda Shirar - Animation and Code
Chris Carfolite - Senior Digital Designer
Hector Silva - Art Director