Tribeca Film Festival / Tribeca Hacks 2015

Art Direction, Branding, Graphic Design

Tribeca Hacks is an international award winning series of intensive workshops that brings together content creators and technology specialists to increase understanding and broaden participation in the field of interactive storytelling. For the 2015 Tribeca Hacks/TFI Interactive we were looking for a more experimental feel, something that could tell a story and that reflected a deeper meaning not only to the content creators and technology specialists, but also to the audience that don’t belong to these fields. Exploring for patterns we came across glitch art, which is the aestheticization of digital or analog errors, such as artifacts and other “bugs” by either corrupting digital code/data or physically manipulating electronics devices. In a technical sense a glitch is the unexpected result of a malfunction. We used this result to modify the font and develop a the whole idea creating a unique, recognizable and experimental look and feel. As we like to say we “Hack” the glitch art.

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